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Apple or Amazon: Which Site Selection Process is Best?

This week, The Wall Street Journal and CNBC Squawk Box turned to GLS Founding Principal Didi Caldwell for expert commentary regarding the divergent paths Amazon and Apple, Inc. have taken with their unconventional searches for new locations. As Didi shrewdly points out, in situations like these, "you pretty much throw the rule book out the window."

WSJ digital subscribers may click here for the full story in The Wall Street Journal. Non-subscribers may open the attached PDF, and the live 3-minute interview with Andrew Ross Sorkin on CNBC Squawk Box can be seen by clicking here.