Novelis Inc. is the leading sustainable aluminum solutions provider and world leader in aluminum rolling and recycling. Novelis Inc. is driven by its purpose of shaping a sustainable world together. They are a global leader in the production of innovative aluminum products and solutions and the world's largest recycler of aluminum. The company's ambition is to be the leading provider of low-carbon, sustainable aluminum solutions and to achieve a fully circular economy by partnering with its suppliers, as well as its customers in the aerospace, automotive, beverage can, and specialties industries throughout North America, Europe, Asia, and South America. Novelis is a subsidiary of Hindalco Industries Limited, an industry leader in aluminum and copper, and the metals flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai.
The Need
In February 2022, GLS was engaged by Novelis, the leading producer of flat-rolled aluminum products and the world’s largest recycler of aluminum, to identify a location for the first fully integrated aluminum rolling mill in the United States in over 40 years. The project required a site with significant acreage, rail, and interstate accessibility, access to a highly skilled workforce, and large quantities of fully-renewable energy. Additionally, speed-to-market was critical.
The Solution
In May 2022, following an intensive site location search spanning ten states and evaluating nearly 100 properties, Novelis announced its intention to locate the first of its kind integrated rolling mill in Bay Minette, Baldwin County, Alabama. The project will total an investment of $2.5 billion over three years and create approximately 1,000 high-paying, advanced careers in modern manufacturing. The facility, which aims to be net carbon neutral for Scope 1 and 2, will be powered with renewable energy, use recycled water, and operate as a zero-waste facility.