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Martinsville-Henry County Economic Development Corporation

Reverse Site Selection

Martinsville, Virginia

Martinsville-Henry County Economic Development Corporation

The Need 

Global Location Strategies was retained by the Martinsville-Henry County Economic Development Corporation to provide a reverse site selection analysis for two properties: the Commonwealth Crossing Site and the Former DuPont Industrial Site.

The Solution 

GLS identified and inventoried the primary site characteristics of each of the sites in consideration before performing a SWOT assessment and an industry competitiveness analysis, resulting in the identification of eight subsectors.​

GLS then conducted a site competitiveness analysis, which benchmarked the Martinsville-Henry County sites and community against sites and communities likely to compete for the same investments. The results prioritized investments into each site based on anticipated ROI, focusing on advancing Martinsville-Henry County sites towards investment readiness for targeted industry subsectors.